Attention: Salon Owners and Independent Stylists: Lower Your Haircolor Cost by 30% and Increase Your Creativity 100%


Dear Fellow Hairdressers,

Would You Like to Cut Your Cost of Buying Haircolor By 30% and Your Haircolor Inventory by 80%?

Are you Sick and Tired of seeing your Blondes turn Green and Your Redheads get Dark and Muddy on the Ends?

What about Poor Gray Coverage Issues?

Would You Agree that Most of Your Haircolor Problems Occur Because the Color Does Something You Didn’t Expect It To Do?

my-photoHi, my name is David Velasco and I can relate to all of these haircolor problems above, plus a whole lot more.

Heck, I remember once a long time ago when I was a newbie at hairdressing this beautiful young lady came in to me to get her hair colored. She had been getting very heavy, very light blonde highlights.

But just to make things a little worse, she had just come back from spending the whole summer on the beach so her hair was very dried out. (I was living in Tampa, Fla. at the time).

During our consultation she said to me that she loved being a blonde and that she definitely did not want her hair to be too dark, but, could I make her just a bit warmer, like a soft honey blonde.

I said: Of course, No Problem!

In those days I was primarily a haircutter and didn’t know much about hair color but I figured, how hard could it be. So I went back to the dispensary and mixed up exactly what she wanted “Honey Blonde” (Level 8-Gold base)

I’ll never forget, I put the color all over her hair and within a few minutes her hair became LIME GREEN!

She went Ballistic!

I was Horrified!

She was SCREAMING…I was in SHOCK!

Fortunately for me another hairdresser in the salon took pity on me and fixed this lady’s haircolor. But it took me years to figure out why a gold base haircolor would turn green on bleached out blonde hair. So when I say: Been there, Done that…I’m sure you can relate.

But before I go any further let me introduce myself to those of you who may not know who I am.

As I said above, my name is David Velasco and the story I just told you happened to me many years ago. Since that time I have been working behind the chair for over forty years. Throughout most of my career I have been a Haircolor Specialist and Haircolor Instructor.

Looking back on it I guess you could say that the pain and embarrassment that I suffered that day drove me to become the best haircolorist that I could possibly be.

During my long and varied career I have had the pleasure of having held the following positions:

~ National Artistic Director for the Wella Corporation for 10 Years
~ Director of Haircolor Education for Bumble and bumble Salon in NYC
~ Author of “Trade Secrets of A Haircolor Expert”, our industries first and only home study course in the Art of Haircolor
~ Creator of “ The Haircolor Clubhouse” the worlds first social networking website dedicated solely to the Art of Haircolor
~ Salon Owner, David Velasco Salon in Doylestown, Pa. for over 20 Years.
~ Most recently I was awarded the Coveted “ANDY Award” click for video  which is the American Board of Certified Haircolorist Educator of the Year Award


Please Note: I’m not sharing my past experiences with you to try to impress you. Only to confirm to you that what you are about to read in this Haircolor Review comes from a very reliable source and was written as a helpful guide for those of you who have experienced some of the same haircolor frustrations which I have…like the ones listed above.

Well, I have found an incredible haircolor line that has allowed me to unleash my haircoloring creativity like never before and at the same time, reduce color correction issues to nearly ZERO!

This amazing haircolor line which I am about to introduce to you, gives the hair colorist Complete Control over the Lightening Action, Depositing Action and Tone unlike any other haircolor line I have ever worked with before.

It’s like as if someone has taken the Handcuffs off of my work by allowing me to do things that I never thought possible.

In Summary, This Product Line Offers:
* The Highest Quality Haircolor
* At The Lowest Cost Per Application
* With Ultimate Creativity
* And Best Education in the Nation

And here’s the best part, I can do all this with Only 19 Shades of Color!

Sounds Impossible?

Let Me Explain.

But before I do, let me tell you another quick story.

Back in the early 1980’s I decided to really get serious about learning to do haircolor.

Up until that time I was intimidated by haircolor, so I was primarily a haircutter.

So one of the things that I did back then was to visit all of the top haircolor salons in New York City (where I had moved to when I left Tampa) to learn from the best colorist at the time.

One of the things that I always did when I went into these salons was to visit the dispensary to see what products they used. As you can imagine many of these salons were huge operations with many staff members and large inventories of haircolor.

But one day I visited a salon owned by haircolor specialist, Jon Guenter.

Jon Guenter was one of the most famous and celebrated haircolorist of that era. For many years Jon’s salon was on Manhattans East 57 Street, which was, at that time, known as Hair Salon Row. It’s where all the major players in the hair and beauty world had their salons.

Jon had a very different kind of business model at his salon. When a new client came in, he would personally do the consultation. Then he would write down the formula to be used, then he would select one of his hairdressers, who would go into the dispensary and mix the color and apply the it per Jon’s instructions.

After spending some time watching everyone work, I wandered into the dispensary to see if I could get a glimpse of his vast haircolor inventory, but what I saw instead was Unbelievable!

Instead of a vast inventory of haircolor like all the rest of the colorists I knew, his had only 15 shades of some European brand haircolor and a tub of powdered bleach – THAT’S IT!

You could have knocked me over with a Feather.

But what I learned that day was priceless.

I learned that if you really understand haircolor, how it’s made, and how to formulate it, and if you have the RIGHT COLOR LINE:

You Do Not Need 200 Tubes of Haircolor in Your Salon.


But here’s the Rub!

Modern-day haircolor is pre-mixed in the lab with so many different colorants that, in most cases, you (the hairdresser) don’t even know for sure what’s in the color to begin with. These colors are known as blended bases, so in many cases, the more you mix, the muddier the color result will be.

Need Proof?

Ever wonder why some of your Blonde’s turn Green even though you used a Gold based color?
Or why some of your Reds start looking Brown on the ends of longer hair?

It’s all because of the way that today’s haircolors are premixed during the manufacturing process.

Ninety Percent (90%) of all haircolor problems occur because the color does something we didn’t expect it to do.

This includes: toning a double process blonde and watching it turn mauve or doing a tint-back and watching it turn “greeny-brown” or seeing a red-violet go pink on gray hair.

All of these problems and many, many more occur because of the way the manufacturers have blended the bases of the colors in the tubes.

So this beckons the question:
Why Do the Manufacturers Blend the Bases Anyway?

Why don’t they just give us the dyes in their pure state and teach us how to blend them like Jon Guenter did?

And the Answer to this Question is Very Simple.

It’s a lot more profitable for a manufacturer to sell us 200-plus tubes of haircolor than it is to sell us just 19 shades…that’s it!

One of the things that I learned while working for a large haircolor manufacture, is that the easiest way for a haircolor manufacturer to increase profits is to create what’s called a “Line Extension”.

This simply means to create more products within an already existing line of products. This will expand on the line and encourage us hairdressers/salon owners to buy more products from them.

Now in all fairness, I want to say that this is not unique to haircolor manufacturers because most other industries do the same thing; however, I am a salon owner and if I can cut my cost of buying haircolor and achieve as good or even better results, I’m all for that.

Not to mention Saving on Storage Space and carrying a LOT LESS INVENTORY. Inventory sitting on a shelf is like dollar bills sitting on the shelf…I’d rather have them sitting in my bank account, thank you very much!

Ever notice how you think you have all of the haircolor shades you’ll ever need to run a successful haircolor business and then a couple times a year your sales rep comes in with the latest/greatest new shades from your haircolor manufacturer? You feel that you must buy them to stay competitive.

You know what I mean, like when the “NN” series was introduced for better gray coverage, or when the “RR” series promised to give us brighter reds, and now the latest trend is the Metallic’s…Gold, Bronze and Silver.

These are just marketing weapons in a haircolor manufacturer’s arsenal to get you to buy more and more tubes of color from them.

Well, would you believe me if I told you that if you are willing to learn some new concepts about hair color formulation (which will be fun and interesting) , you can:

~ Create all of these colors and much,much more
~ Save money on your haircolor purchases
~ Lower your inventory dramatically
~ Get superior gray coverage
~ And have healthier looking hair

All with just 19 shades of permanent haircolor?

Let me tell you about CHROMASTICS Haircolor


(not to be confused with Chromatics by Redken)

Chromastics is the brainchild of Master Colorist and Educator Tom Dispenza.

tom-dispenza-chromastics-282x300Tom is the former Worldwide Senior Manager of Education for haircolor giant, Clairol.


And his business partner, former New York Salon Owner

Peter Ciotti, have combined their individual expertise to create a haircolor line like no other.peter-ciotti-chromastics-231x300

Their goal was to create a small, uncomplicated haircolor line that returns the control of the haircolor service and process to the colorist.

This Control Is:

• Control over the Lightening Action
• Control over the Depositing Action
• Control over the Toning Action
and create all this at a very affordable price to the hairdresser.

The Entire Chromastics Line Consist of:

• 19 Shades of Permanent Haircolor —- see chart
• 16 Shades of Deposit-Only Haircolor—see chart
• 16 Shades of Liquid Shades “Toners”—see chart
• 5 Color Concentrates
• 2 Lightening Creams
• 1 lightening Powder
• 4 Developers

That’s it!

chromastics-hair-color chromastics-shades-lineup-300x206

 With these Few Colors you can create an infinite variety of customized shades for your clients.

Chromastics is easier to learn than most other hair color brands, because it’s based on the American Level System so you don’t have to remember all those numbers to know what the base color is. (i.e.: G = Gold instead of .3 = Gold).

Chromastics is also made in America and made by using only the highest quality dyes available in the haircolor industry. I also want to mention that just because Chromastics is relatively new to me; it’s not a brand new company. Chromastics has been around for about 12 years now and has a loyal following of about 500 salons nationwide.

Chromastics is not trying to compete with the mammoth companies, which make haircolor. Instead, Tom and Peter like to call Chromastics a “Boutique Line” that serves a “Specialized Clientele”. That’s right, Chromastics is not for everyone. The question is, is it for you?


So what is it that makes Chromastics so special and why am I so excited to tell you about it?

There Are 6 Main Reasons:

1. The Concept Behind the Line

2. Total Control Over the Color

3. No MEA (Ethanolamine)

4. The Education Offered

5. Cost Per Application

6. The Man Behind the Product

blue-lineThe Concept Behind the Line

As you have just read about my experience when I paid a visit to the Jon Guenter Salon, the concept behind Chromastics is exactly the same.

Ever since I saw Jon Guenter’s operation, I have always loved the concept of only having a few shades of haircolor and blending my own colors, but it cannot be done with regular haircolor without jeopardizing the vibrancy of the color. At some point, all of the blended bases start to cancel each other out and you get mud.

Chromastics is different because, from the beginning, it was designed to be intermixed…not as an afterthought.

Now, you don’t have to mix shades in Chromastics, if you don’t want to.

In many cases, you could use Chromastics straight out of the tube as a stand-alone color just like any other haircolor line. But, if you want to get creative, you can intermix the shades to create true, customized formulas for your clients that no one can duplicate…I love that 🙂


And here’s one more thing.

Not only can you intermix Chromastics’ shades, you can also intermix Chromastics color types.

Example: You can mix Chromastics’ Permanent Haircolor with Chromastics’ Deposit-Only Haircolor to create a highbred type of color that Tom calls “SuperGlazing®”

SuperGlazing® allows you to achieve only one level of lift but with maximum color deposit.

I like to use SuperGlazing® when I’m working on salt & pepper hair and want to make the white hair (the salt) blonde, to make it look highlighted without worrying about the dark hair (the pepper) turning red.

Also SuperGlazing® is great when you want to just blend in the gray instead of achieving total gray coverage. This is what I like to do on my male haircolor clients. It’s much more natural looking and creates a defused line of demarcation instead of a strong root line.

In other words, the concept behind Chromastics is exactly the same as I had experienced at the Jon Guenter Salon.


With only 19 Permanent shades and 16 Deposit-Only shades and 5 Color Concentrates, you will have everything you need to make any haircolor in the world!


Total Control Over the Color

First of all, the colors are “Pure-in-Tone”; they are not made with blended bases like other color lines. This is why your golds will never look green on blonde hair, and your reds will never look mauve or pink on white hair.

When you’re working with Chromastics haircolor, you always know exactly what’s in the tube; you are 100% in control of the results over the tonality of the product. If you take a regular haircolor line and you mix 2 shades together, you’ll have an idea as to what you’re going to get. However, you really never know for sure, because you don’t know how they create their shades.

With Chromastics, you know that if it says its red/orange (RO), there’s no gold in it; there’s no violet in it; there’s no green in it; there’s no brown in it. It’s only red/orange.

If it’s Neutral, it’s true neutral, true chemical neutral, which means it doesn’t have a greenish background or a grayish background or a golden background. It’s true neutral.

Because of this, you can intermix any shades together and get exactly the tonality you want.

In addition, by knowing the exact ammonia content of the product, you can adjust the lightening action of the product in 2 different ways.

You can mix it with different volumes of developer and you will get a higher level of lift, just like any other haircolor product. But you also have the option of changing it a second way, by adding a little of the XL cream or the XL super, which are 2 different types of lightening creams.

Thus, you can increase the lightening action without going to a higher developer, by slightly increasing the ammonia content which will leave the hair in better condition.

And if you want to lower the ph or the ammonia of your product, you have complete control, because you can lower it by intermixing it with your deposit-only colors. They have zero ammonia and zero MEA.

Also if you want to control the deposit of your haircolor, it can be altered by changing the level or by changing the timing. You are in 100% control of the situation. No guesswork at all when working with Chromastics.


For you Advanced ColoristCreative Junkies and Haircolor Hackers who Love to Mix Haircolor and Push the Envelope, I just want to give you a small taste of some of the things you can do with Chromastics haircolor that you cannot do with any other haircolor brand sold in America, below I’ve listed 10 of them. Again keep in mind these are just a few of the many things that makes Chromastics haircolor different.

10 Things You Can Do with Chromastics Haircolor That You
Cannot Do With Any Other Haircolor Line Sold in America!

1- Do a Tint-Back in a Single Step

Those of you who are more Experienced Haircolorist know that it is virtually impossible to take a client with heavily bleached-out hair, back to a darker shade with out it grabbing the ash in a blended base color and turning a weird funky color, usually Moss Green.

Everyone knows that you must first re-pigment the hair to an orange shade to replace the warmth before you apply your desired finished color.

Not so with Chromastics

Because of the Pure Color Base that Chromastics has, you can take someone with totally bleached out, porous hair and recolor them in one step. Just simply use any color you wish to use and the color will always look good.

Just to prove this point to my staff when we first took on Chromastics, I had two of my salon assistants (Emily and Marina) create our own swatch chart with hair we saved from a recent haircut.

The hair was a natural level 5, which you will see tinted on the left side of each little box and the same color was then used on the same hair that we bleached to a pale yellow on the right side of the little boxes.

img_2623 If you would like to see a larger image of this chart Click Here 

As you can see, no funky colors here, this simply cannot be done with any other haircolor line on the market today!

2 – Create High Lift Brunette Shades

One of the big problems we face as professional haircolorist is when a client with brown hair (Brunette) wants to be a few shades lighter, but doesn’t want it to look reddish or orange.

It’s a matter of fact I’ve been teaching for years something I call my “2 Level Rule”.
Which states that when using a permanent haircolor on a brunette, never try to lift her more than 2 Levels, because if you do your are losing control of the lifting & drabbing action of the color and she is going to end up too warm (Reddish or Brassy).

However, Chromastics is a game-changer!

In the Technical Training Manual that comes with Chromastics, Tom shows you how to create a host of “High-Lift” formulas. High Lift Neutral’s, High Lift Ash’s and High Lift Gold’s. All without producing too much warmth.

He teaches this with using Chromastics Permanent Haircolor mixed with the Chromastics XL-Super Lightening Cream. To create up to 5 Levels of lift, but to still have the full concentrated dye load of a darker shade tint! AMAZING!

3- Create Your Own “NN” Series

Only Chromastics Haircolor provides the Professional Haircolorist with the revolutionary new “Neutral Concentrate”. Which allows the Colorist to transform any neutral shade into a “Double N” shade for incredible Gray Coverage. This one tip alone will save you from buying 10 extra shades of color.

Plus, this Neutral Concentrate can be used as a stand-alone color to create dark brown haircolor, with No Gray, Green or Ashy Background color…a true BROWN color.

The fact is that the Neutral Color Concentrate is Pure Paraphenylenediamine (PPD)!

The Chromastics Haircolor line is the only line that I am aware of that gives you this pure brown dye to be used as a stand-alone color or as a mix-tone to soften any of the other colors in the line.

4 – Use the Chromastics Color Concentrates for Ultimate Creativity or as Stand Alone Haircolor that Last as Long as a Tint.

Chromastics comes with 5 Color Concentrates, which gives the Professional Haircolorist an Unlimited Spectrum of Haircoloring Possibilities. They are: Neutral, Gold, Green, Red and Blue. Plus you can make Violet Concentrate by mixing Blue and Red Concentrate.

Now before you think to yourself “What’s the big deal, my existing haircolor line has color concentrates also” I want you to think again.

Most of the other haircolor manufactures in the USA today have some shades called: Color Additives…NOT Color Concentrates, and here’s the difference.

The color additives, which most other haircolor manufacture include in their product line, are made with PRE-OXIDIZED dye molecules. This means that they are closer to a temporary haircolor (like Roux Fanci-Full Rinse) than to a permanent haircolor.

That’s why, if you have ever used them, you will know that they fade out very quickly and are only to be used as an “additive” into your regular color formula to brighten or subdue the formula a little more, never to be used on their own.

Chromastics Color Concentrates on the other hand, are OXIDATIVE DYES so they actually have the ability to penetrate into the cortex layer of the hair like permanent haircolor does.

Like color additives, they can be intermixed with any of the other tints to intensify and/or modify any of the Chromastics shades, BUT, they can also be used as a stand-alone haircolor when you want to create vibrant or muted fashion Shades!

Shades like Lilac, Forest Green, Royal Blue, Pink, Orange, Purple or any other fashion shade you wish to make. Your only limit is your imagination.

And here’s the big deal about all this: because your creating these fashion shades with an oxidative type of tint, once applied to pre-bleached hair, they will last as long as a permanent tint does. Is that incredible or what. Try doing this with your present color additive and see what you get…it won’t be pretty.

5 – Create a Highbred Type of Haircolor called SuperGlazing

Only in the Chromastics Haircolor line, is the Permanent Haircolor “Designed to be Inter-Mixed” with the Deposit-Only shades to create a Low-Lift, Heavy-Deposit SuperGlaze type of color.

This is Ideal for blending Salt & Pepper hair without worrying about the hair tuning orange, red or brassy or when you need to cover gray hair but you do not want a dramatic color change or you just want to bump up the color 1 Level.

And as I have already mentioned, this is great for your male haircolor clients or for your first time haircolor client who may be a little “Color Shy”.

6 – Create a Full Array of Lighteners for any Creative Situation

With Chromastics XL–Cream, XL–Super and XL-Powder Lighteners, you can create a full spectrum of lightening products from the gentlest on the scalp lightener to the strongest off the scalp bleach.

Because of the cream/oil base in the XL-Cream and XL-Super, these are amazingly useful for those of you who love to paint on lightener like when doing a Balayage or Ombre Highlighting Technique because they simply will not dry out and stop lightening like most other lighteners will.

These lighters are designed to be used alone (with developer) to create up to 5 levels of lift, or they can be inter-mixed with any of the Chromastices tints to increase the lightening action by 1 to 2 levels.

When you start doing creative work using lighteners and toners you need a lightening product that works as creatively as you do, these are the best I’ve ever used.

7 – Create Over 25 Shades of Red with Only 5 Red Colors in the Line, Without Compromising the Vibrancy of the Color.

Remember that Chromastics Red’s contain NO BROWN. For that matter neither does the Gold’s or the Ash (BV) shades. Because of this fact you can really let your creative juices flow.

With Chromastics the colorist can create Multi-dimensional Shades. This is not possible with Blended Colors from other manufactures because the colors will tend to look dull or muddy once mixed together.

On the Chromastics website, Tom give’s formulas to create 25 Shades of Red, all with only using 5 Red shades in the line. And of course you will be able to make even more shades once you start playing with the line.

And think about how much money you will save by not having to stock and inventory 25 different shades of Red haircolor, this is a true Haircolorist’s Haircolor.

All Of The Swatches Below Where Done On 100% White Hair

This is an Amazing Testimony to the “Amount of Control” You Have Over the Level And Tone of the Color.



8 – Create “Three” Different Types of Ash-Base Colors for Customized Drabbing Action.

By using the Green and Blue Color Concentrates, Inter-Mixed with any of the Neutral Shades, you have the ability to create 3 different types of ash tints depending on the degree of drabbing action that you desire.

For example: If you are working on medium brown hair and your desire is to lighten the hair just a couple of shades but you want to make sure the hair doesn’t look too warm, you may just need to soften it a bit by using the Green Concentrate with your desired neutral shade. The green concentrate is also good for keeping your blondes from becoming too gold or if you desire a more Beige Blonde look.

At the other end of the spectrum, if you want a Heavy Smokey Ash Brown type of color you can use the Blue Concentrate. Blue concentrate is Deep and Smokey and will mute out any sign of warmth in the hair at all.

And if you desire just a “Normal Ash Tint” type of color, you can then mix the Blue and Green Concentrates together to create a blue/green base color for your neutral colors with moderate drabbing action. You are in complete control!

And here’s the kicker, you can take hair that is 100% white and put on any of these ash colors and still get a soft neutral ash end color result. It won’t be green, blue or violet! That’s because you are not really using an ash base color, instead you are using a neutral base color but you are just adding in the ash tone.

It’s a Different Type of Haircolor Chemistry, and it’s Phenomenal!

9 – Transform Any Color in the Line into a “Heavy Opaque” or “Light Translucent” Shade.

The “Depth-of-Tone” in a haircolor line has a lot to do with where it is made.
In that respect it’s a lot like make-up.

Here in America we tend to like things that look more natural. For example, the average American female prefers soft looking make-up and, generally speaking, soft, natural looking haircolor. We haircolorist call this “Translucent Haircolor”

Not so in Europe.

In Europe most of the females prefer heaver looking make-up and Very Strong, Heavy Opaque Haircolors. Deep Bordeaux’s, Purple looking Aubergine and Vibrant Black’s.

It’s a matter of fact, when I use to work with the Wella Corporation back in the 1990’s it was still owned by the original founding families in Germany.

And they couldn’t understand why we (The American Wella Corp.) couldn’t use any of their promotional literature with models haircolor photos. Wella America had to even create “American Only” haircolor lines because the original European haircolor lines where so heavy and opaque that American hairdressers (and Clients) wouldn’t want them.

Things are a bit different these days since there are now so many different European haircolor lines on the market in the U.S. and these opaque types of colors have become more acceptable to the American public.

But the cool thing about Chromastics is that you can have BOTH!

By simply starting out with the general shade (Level & Tone) that your client wants to be, you can then make any shade in the line More Opaque by adding in some Neutral or Red Concentrate or make it More Translucent by Adding in some Clear tone or XL-Cream.

Again, these are things that you can only do with Chromastics.

No other haircolor line sold in America has so many multifaceted options.

10- Superior Conditioning Ability

As you read through the testimonials on this page you will notice a common thread which many of the Chromastices users mention about the Amazing Condition that Chromastics leaves the hair in.

This is due to fact that with the exception of the high-lift shades, Chromastics Permanent Haircolor contains less that 1% ammonia when applied to the scalp and is formulated with Hydrolyzed Wheat and Rice Protein.

At my salon we are actually having clients mention this to us after just having one or two color services with Chromastics.

And of course the by-product of color that leaves the hair in great condition is that the client will experience minimum fading. Remember, one of the keys to great looking haircolor, which stays vibrant from service-to-service is good conditioned hair.


Anyway, the best analogy that I can think of when I try to compare Chromastics to other haircolor lines is that Chromastics is the:

“Red Hot Ferrari” in a World Full of “Fords & Chevys”




Chromastics has NO MEA!

What is MEA?

MEA is short for Ethanolamine which is the ammonia substitute that many haircolor manufacturers use in haircolor.

So, when a haircolor manufacturer says, “We have no ammonia in our product,” in reality they’re probably using MEA, which is a different kind of ammonia substitute?

It’s a substitute for ammonia, but it does exactly the same thing, only not as effectively, and it doesn’t completely come out of the hair. Consequently, you leave alkalinity in the hair.

So, every time your client rewets her hair, it is a little bit more alkaline. And the more alkaline the hair is, the faster the color fades and the hair ends up – long-term – more damaged than haircolor using ammonia.

Also MEA has been responsible for creating higher porosity levels in the hair, and hair breakage. Many people also have become highly sensitive, and have irritations due to MEA. In more extreme cases, some people have become highly allergic to this type of haircolor.

MEA has been around for 100 years. It is used it in the petroleum industry for scrubbing sulfur out of petroleum. It is used in the metal industry for etching. It’s used for all sorts of different things.

But what really happens is this. Remember, ammonia is a gas. The function of ammonia – as you know – is that it gives you a pH high enough to swell the hair, and to alkalize the developer to work as a catalyst to give you lightening.

Remember, it’s not the ammonia that lightens your hair, it’s the peroxide. But the ammonia is the catalyst. Well, other haircolor manufacturers use the MEA the same way. Only instead of using 1% ammonia, they use up to 10% MEA.

Why would you want to put 10 times as much of something into a formula to get the same effect as you do from 1% of ammonia that completely dissipates and goes away from the hair?

It makes no sense. It’s simply another marketing gimmick so the haircolor manufacturer can say that its haircolor is “ammonia-free”.

If you are not sure if your present haircolor contains MEA, just look at the ingredients on the tube or some manufactures will print the ingredients on the inside of the box the tube came in.

For your further study about the Damaging Effects of MEA over Ammonia, you can download the two Medical Dermatology Reports below:

MEA-Dermatolotgy Report-1

 MEA-Dermatolotgy Report-2

So when you hear a haircolor manufacturer say that its haircolor is ammonia-free, BEWARE! It more than likely contains MEA.


The Education Offered

When it comes to education remember that Tom was formerly the Senior Manager of Haircolor Education for Clairol Worldwide!

During his Clairol years, Tom was responsible for the creation of all educational materials for Clairol Professional Haircolor around the world.

At this same time, he was also working in the lab with R&D as part of a team responsible for the creation of new haircolor products.

And as if that wasn’t enough, Tom also led the educational team at the Clairol Haircolor Institute in New York City for many years. This was the only haircolor education school of its kind at the time.

Hairdressers (many now famous colorists) came from all over the country to take haircolor classes from Tom, including yours truly:)

So, as for educational materials for Chromastics, Tom has created a Technical Training Manual which breaks down every product in the line and teaches you when and how to use each and every product.


He has also created what he calls his “Haircolor Formulary”. This document has over 50 haircolor formulation suggestions and really gives you opportunity to see just how flexible and creative you can get using the Chromastics haircolor line.


In addition, Tom sends out an email lesson every few weeks called: “Tuesday’s Tip’s with Tom”. In these he teaches you new and exciting haircolor combinations that you may never of thought of on your own. These include making fashion colors like lilac, forest green or incredible reds like Italian and French reds and much, much more.


Besides all this, there are YouTube videos, other books, DVD’s etc.

Private In-Salon Education: And if you are a salon owner who purchases $1,000 or more worth of Chromastics within a 30-day period, Tom will personally visit your salon and spend a full day with you and your staff. All your salon will have to pay for are his travel expenses.

I did this and it was a great way to launch Chromastics at my salon, not to mention how motivational it was for my staff. Tom briefed us on Chromastics in the morning and we did models in the afternoon. It was a great experience.

No Large Inventory: And if you are an independent stylist (booth renter, salon suite stylist, one-person salon owner etc.), this line is perfect for you because it’s small, compact and delivers everything you need that would be comparable to a much larger haircolor line.

Another benefit is that Tom will let you “cherry pick” the line. This means that you only buy the colors and quantities that you really need or want. Therefore, you won’t get stuck having to buy shades that you will never use. No large haircolor manufacturer would ever let you do that.

If you want to only buy the reds or the blondes, you can do that without having to commit to buying the full line. This is a great way to learn and get use to the line without having to lay out a large sum of money.



Cost Per Application

So how does Chromastics compare, as far as cost goes?

Basically, it’s less than almost every other haircolor line out there.

Chromastics come in a 3-ounce tube instead of a 2-ounce tube like most other haircolor lines.

The 3-ounce tube sells for $6.35. If you divide that by 3, it comes to $2.12 per ounce.

If you are a person who uses 2 ounces of color in an application (which is average), then your cost per application of color is $4.24.

Compare that with the usual 2-ounce tube of color our industry sells for between $6 to $10 dollars. The cost may be even more, if you are buying them one-zees and two-zees at a time from the beauty supply store.

Here Chromastics is giving you a 3-ounces tube (instead of a 2-ounce tube) for only $6.35.

Generally speaking, this makes a tube of Chromastics haircolor approximately 30% LESS EXPENSIVE than any other tube of haircolor on the market, and this 30% goes straight to the bottom line “PROFIT”!

So What Does Thirty Percent (30%) Savings Mean in Real Dollars?

Well, as an example, I first spoke to Tom about switching to Chromastics back about 4 years ago when we were together at the Haircolor Summit in L.A.

Then I came back home and LIFE got in the way, I procrastinated, put the whole idea on the back burner and eventually forgot about it.

This past year I reconnected with Tom and finally took on Chromastics.

As the months went by I started to realize how much money I was saving on my monthly haircolor purchases over my previous haircolor line…and I was amazed!

So just for the heck of it I went back over my haircolor purchases for the past 4 years and calculated to see much money I would have saved if I had taken on Chromastices back when I first spoke with Tom about it.

Now keep in mind that I do not have a large salon. I only have 6 other stylists beside myself. But we do a fare amount of haircolor since that is our specialty.

So based on my actual purchases of haircolor over the past 4 years,

I would have saved a Whopping $41,462.00 

This would have been enough to by myself a brand new Mercedes-Benz!



So what about…The Man Behind the Product

I have known Tom Dispenza for over 35 years. And over the past 30 years, Tom and I have had the privilege of teaching in our respective classrooms at some of the most prestigious haircolor educational events in the world.

We Presented At:

Haircolor USA
• The International Haircolor Exchange
• The International Beauty Show
Première Beauty Shows throughout the country,
• And of course, the Prestigious American Board of Certified Colorist event “The Summit” in Los Angeles.

Tom is one of the most respected and highly sought after haircolor educators in the world today. But what many people don’t realize is that Tom is also the man who actually created the Chromastics line of haircolor. He spent a year in the lab working with color chemists to create Chromastics.
Unlike some haircolor gurus today who only license their names to haircolor companies but have very little to do with the actual formulation of the haircolor brand, for Chromastics, Tom is the Brand!

So what does this mean to the Chromastics user?

It means that if you ever have an issue with the color or a question about its usage, you can literally call or email Tom and he will personally get back to you with the answer you need.

And much like myself, Tom is not a razzle-dazzle type of haircolor artist. He is a serious, no nonsense haircolor educator. He knows more about how haircolor is made and formulated than any other educator in the country today.

Beyond that, on a more personal note, Tom is one of the friendliest and most helpful people in our industry. Even though he is a world-renowned haircolor educator, he is humble, sincere and honest.

I don’t know about you but I’m fed-up with hair show antics that are designed to entertain hairdressers rather than EDUCATE them.

Believe me folks; Tom Dispenza is the real deal.


So, We’ve Come Full Circle.

And if you are someone who has taken the time to read this Haircolor Review to this point, I am going to assume that you may be interested in giving Chromastics a try, well you are in luck!

When I told Tom and Peter that I was going to write this review about Chromastics, they proposed that I should offer you an “Introductory Sample Kit Offer” to try Chromastics without any ongoing obligation. So below you will find “TWO sample kits, exclusive offer for my friends only.

One sample kit offer is for a Small (10 tube) Sample Kit and the other is for a “Full Line” Sample Kit.

The Small”  Sample Kit Offer is:

You can choose any 10 shades of Chromastics you wish to try. The 10 shades that you choose could be either Permanent Color or Deposit-Only Color, or you can mix them up. Remember the line is designed so that it is completely compatible. You can intermix Permanent and Deposit-Only colors and create a hybrid type of color. Plus, you will get 2 developers. The sample kit including everything discribed above, normally sells for $99.50

BUT, for my friends ONLY:

You can now get the complete sample kit for 50% OFF…
Making it Only $50.00 plus $9.50 shipping/handling 

(Note: additional products shown in photo not included)


As a special bonus, they will also send you Full Size Samples of their Tri-Organic Shampoo, Conditioner and Serum. So, you’ll get to play with a little bit from other parts of the line.


I have created a “Chromastics Quick Start Guide” for my salon staff that makes formulating with Chromastics a “No Brainer” and when Tom and Peter saw it they said that they wanted to include it in the sample kit as well.

Beyond That:

Since you are most likely an owner of my Trade Secrets of a Haircolor Expert Education Program, I would like to extend an additional Bonus offer from me as well:

If you are one of the First 50 hairdressers or salon owners who purchase this special Chromastics offer, I will personally invite you to attend a FREE “Chromastics On-Boarding Q&A Webinar” with me.

This could be One-On-One if you are an Independent Stylist or for a Small Group or Salon.

Click Here and Use Password:  DV884


If you have a larger salon or if you just want to sample the Full Chromastics Line instead of just the 10 haircolor shades sample deal, Chromastics has another offer for you. You can download the details of this offer by Clicking the Link Below: PASSWORD: DV884

 CLICK HERE and Use Password DV884 

If you have any questions for me just send me an email at
Or, if you would like to speak with me personally,
Just email me you phone number, and I’ll call you as soon as possible.

Thanks and enjoy Chromastics!
Colorfully Yours!

David Velasco

More Praises for CHROMASTICS